In the dynamic world of retail, shops have evolved from being mere points of sale into spaces that offer customers a range of experiences. Located in Elche, Alicante, Raquel Alemañ Novias is a prime example of this transformation, turning its boutique into an environment that celebrates exclusivity through lighting. To achieve this, the Ramqui i+i studio entrusted Lluria to illuminate this new and sophisticated atelier.
Enhancing the brand
The interior design, developed by Coronado Estudio, captures the authentic essence of the brand. To bring this vision to life, the ST19 profile with the MO19.2-27 LED strip runs along the perimeter grooves, brightening the pastel-toned curtains. This lighting detail creates a welcoming and intimate atmosphere, instilling confidence in customers.
Accentuating textures and finishes
In the showroom, a striking custom luminaire has been installed as the focal point of the space. This large circular piece is designed to highlight the details and quality of the dresses, allowing each garment to be displayed with exceptional clarity. The lighting has been carefully calibrated to enhance textures and finishes, ensuring each dress is shown in its full glory.
Atmospheric warmth
For the waiting and transition areas, Ramqui i+i has chosen decorative luminaires that add a distinctive warmth. The subtle yet effective ambient perimeter lighting works in harmony with these luminaires, providing a uniform light that enhances the warm and inviting atmosphere of the space.
A collaborative effort
The remarkable outcome of the lighting design at Raquel Alemañ Novias is the result of a successful collaboration between Ramqui i+i, Coronado Estudio and Lluria. This synergy has crafted an atelier where lighting transforms the shopping experience, creating a space of singular beauty.
Credits:
Interior design: Coronado Estudio
Lighting design: Ramqui i+i